Women Sex and Shopping (WSS) is, as the title suggests, mainly concerned with the complex interaction between women’s sexual behaviours, expectations and desires and the goods that they buy or the marketing and merchandising that they react to.
The Women Sex and Shopping Top 50 Pleasure Goods List was devised as a means of illustrating a point. It accurately reflects the product universe that women describe to us (although everyone will have different variations). Most experienced retailers will see immediately the implications for retail strategies, for store design and product innovation. Perhaps most importantly the Top 50 products support the WSS research in illuminating a consumer perspective that has been seriously under-estimated.